Security & Privacy

We take your privacy on the Internet very seriously, and this document explains what personal data we capture and how we use it.

Information We Collect

We collect two types of information from site users: personal data (including names and e-mail addresses); and statistical data (e.g. how many users use the site, and which pages they view). Please see 'Cookies' section below for further details.

Personal Data

This is only captured when you provide it, such as when you register for our e-newsletter or enter a competition. We will send you emails containing news and information about our products and industry information that we feel you will be interested in. You may unsubscribe from the email at any time. Your email address and personal information will never be made available to another organisation for marketing purposes without your explicit consent.

Statistical Data

We may log your IP address as you browse the site. This is purely for website statistics, recording the users to the site and which pages they visit. This information does not tell us who you are, and we only use this to monitor the effectiveness of the site.

Data Protection

Exante Diet Ltd seek to comply with the UK Data Protection Act 1998. We follow strict security procedures in the storage and disclosure of personal information so as to prevent unauthorised access by third parties.

This website uses Google Analytics, a web analytics service provided by Google, Inc. ('Google'). Google Analytics uses 'cookies', which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Please see 'Cookies' section below for further details.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.' Google Analytics is a reputable, and popular method of tracking and improving websites via analysis. If you have any further questions, please feel free to contact us.


Cookies are small text files that websites send to your computer to identify your computer to a website when you return. This lets the site bring up information relevant to you. They are used widely by online retailers. We use cookies to remember your preferences for future visits and to hold your shopping cart identification. We do not use internal cookies to track visits or use 3rd party advertising cookies.

Cookies are not computer programs and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website.

For a full list of cookies we use on this site click here